A Web specialist creates Internet ad campaigns - and also is often involved in the sales process to convince companies that the Web is a great sales medium. In 1997 advertisers spent $906.5 million on Internet campaigns, and the top 50 interactive ad agencies earned more than $507 million, up 84 percent from 1996.

Look for jobs with traditional ad agencies or with interactive agencies which are based primarily in New York and San Francisco.

Training:
B.A. in the liberal arts, and experience working on a Web site.

Average Salaries:

• Entry Level: $48,000
  
• Midlevel: $60,000 - $90,000
  
• Top: $90,200
  

Source: U.S. News & World Report